Imagine this.  You’re scrolling through Instagram. A slick ad pops up, “Clinically proven. 90% results in just 3 days.” You’re intrigued… you click… and suddenly

In the age of digital transparency, where authenticity rules and cancel culture doesn’t give second chances, brands are walking a tightrope. Influencer marketing, once a

Introduction  Today’s marketing world runs on data. Without clear measurement, even the most brilliant campaigns can easily lose direction. That is where marketing KPIs come