Every Halloween, social media fills with pumpkins, ghosts, skeletons, spooky fonts, and orange-and-black creatives. Brands join the celebration, publish a festive greeting, and move on.

For years, SEO revolved around keywords. Find what people search for, optimise your pages, build backlinks, and improve rankings. But search is becoming more complex.

Vijaya Dasami is more than a festival celebrating victory. It represents the triumph of good over evil, knowledge over ignorance, courage over fear, and perseverance