Why Smart Businesses Don’t Market the
One of the biggest marketing myths is: “The more people we target, the more customers we’ll get.” It sounds logical. If your message appeals to
One of the biggest marketing myths is: “The more people we target, the more customers we’ll get.” It sounds logical. If your message appeals to
When most companies launch a new service, they usually do one of two things: But in 2025–26, Swiggy made a different move. Instead of simply
A post gets 50,000 likes. A Reel crosses 1 million views. Comments pour in. Shares keep increasing. On paper, everything looks successful. Yet when the


