Introduction:  Think about the last time you booked a salon appointment. Did you walk into the nearest one blindly? Probably not. You likely scrolled through Instagram, checked

In today’s hyper-connected world, the success of an event doesn’t just depend on what happens on the stage, but on what happens on the screen

Introduction  Let’s face it! no one just “buys a chair” anymore. Today’s shoppers buy the idea of winding down with a coffee in that chair,