The future of marketing is young, bold, and unapologetically digital. By 2025, Gen Z and Gen Alpha will make up more than 40% of global

Introduction  Think about the last time you opened an email. Chances are, the subject line was the very first thing that made you click, or

In today’s fast-moving digital world, the way we engage with brands has changed drastically. Gone are the days when flashy ads or catchy jingles alone