Social media has been part of our daily routine for over a decade. Whether it’s Instagram scrolling before bed, Twitter/X rants during commutes, or catching up with friends on Facebook, these platforms have shaped how we share and connect. But here’s the catch: the “big three” (Facebook, Instagram, Twitter/X) are getting noisier, more ad-heavy, and […]
In today’s fast-moving digital world, the way we engage with brands has changed drastically. Gone are the days when flashy ads or catchy jingles alone could win over customers. Today’s consumers are smarter, more connected, and more selective. They don’t just want to buy a product, they want to believe in a story. Think about […]
Introduction Banking is no longer just about branches, tellers, and chequebooks. In 2025, over 75% of customers interact with their bank primarily through digital channels, and that number is growing. Mobile apps, AI-driven chatbots, and hyper-personalized campaigns are now the front door to your bank. But there’s a challenge: while customers expect fast, seamless, and […]
