Green Marketing: How Brands Can Communicate Sustainability Effectively 

Let’s face it: the world is warming up, literally and figuratively.  We’re facing wildfires, floods, plastic-filled oceans, and a growing sense that something must change. And while governments and policymakers play their part, consumers are turning to the brands they support and asking, “What are YOU doing about it?”  In this landscape, green marketing isn’t […]

Top 10 Digital Marketing strategies for Shopping Malls 

Introduction: The Changing Face of Shopping Malls  There was a time when malls only needed location, luxury, and logos to draw in crowds. But today, it’s digital experiences that drive physical footfall.  In an era of online shopping, smart consumers, and Instagram reels, malls must evolve from being just shopping destinations to lifestyle experiences, both […]

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