Summary 

As a business owner, choosing the right platform to sell your products is crucial. With the rise of instant delivery services like Zepto and Blinkit, reaching your customers quickly has never been easier. But which one is the better choice for your business? 

Whether you’re a grocery supplier, a local vendor, or a brand looking to expand your online presence, this blog will help you evaluate both platforms and make an informed decision. 

Introduction to Zepto and Blinkit 

Zepto and Blinkit have become leading players in the quick commerce space, offering 10-15 minute delivery services. They both operate using dark stores — small warehouses that facilitate faster order fulfillment. For businesses, partnering with these platforms can enhance visibility, expand market reach, and boost sales. 

Let’s explore the factors to consider when choosing between Zepto and Blinkit as a business owner. 

1. Platform Reach and Customer Base 

• Zepto: Primarily operates in major metro cities and is rapidly expanding. It’s ideal if you are targeting urban consumers who value speed and convenience. 

• Blinkit: Has a broader presence, including tier 2 and tier 3 cities. It provides an opportunity for businesses looking to reach a wider demographic. 

Winner: Blinkit leads in geographical coverage, while Zepto is preferred for high-demand urban markets. 

Pro Tip: 

If your brand caters to premium, time-sensitive products, Zepto’s urban dominance may be beneficial. For more extensive market penetration, Blinkit is a stronger choice. 

2. Commission and Fee Structure 

• Zepto: Offers competitive commission rates. While fees may vary by category, Zepto’s model is beneficial for vendors selling frequently ordered, essential goods. 

• Blinkit: Has a flexible commission structure with opportunities for discounts on bulk sales. Also, Blinkit provides promotional tools to boost your product visibility. 

Winner: Depends on your product category and pricing strategy. Blinkit offers more promotional opportunities. 

Pro Tip: 

Negotiate commission rates and promotional support by discussing your expected sales volume with the platform representatives. 

3. Inventory Management and Logistics Support 

• Zepto: Uses an advanced inventory management system, helping businesses track product performance. They also provide restocking suggestions based on demand. 

• Blinkit: Offers comprehensive logistics support and optimized warehousing solutions. Their strong backend ensures seamless inventory management for businesses with a wide range of products. 

Winner: Blinkit excels in logistics support, especially for businesses with large inventories. 

Pro Tip: 

Ensure that your inventory is well-stocked, especially during peak hours, to avoid canceled orders and maintain a high fulfillment rate. 

4. Marketing and Promotions 

• Zepto: Provides in-app promotions, featured product listings, and limited-time discounts to boost product visibility. It’s an excellent option for new product launches. 

• Blinkit: Offers robust marketing tools, including sponsored product placements, banner ads, and personalized product recommendations. 

Winner: Blinkit’s marketing options give businesses more opportunities to attract customers. 

Pro Tip: 

Invest in platform-specific promotions during festivals or special sales events to maximize visibility and sales. 

5. Consumer Behavior and Buying Patterns 

• Zepto: Popular among consumers for emergency needs and last-minute purchases. FMCG brands, snacks, and beverages perform exceptionally well. 

• Blinkit: Serves a diverse customer base, with high demand for daily essentials, groceries, personal care products, and electronics. 

Winner: Choose Zepto for instant consumption products and Blinkit for a broader range of consumer needs. 

Pro Tip: 

Analyze sales data from both platforms to identify which products are trending and adjust your inventory accordingly. 

6. Support and Partnership Management 

• Zepto: Offers dedicated account managers to assist with business operations and growth strategies. 

• Blinkit: Provides comprehensive vendor support, regular sales reports, and analytics to optimize your product offerings. 

Winner: Both platforms provide excellent support, but Blinkit’s analytical insights are particularly beneficial for scaling businesses. 

Pro Tip: 

Leverage platform analytics to identify best-selling products, track sales trends, and strategize your marketing campaigns. 

Interesting Facts About Zepto and Blinkit 

• Zepto was founded by two Stanford dropouts and became one of the fastest-growing startups in the quick commerce space. 

• Blinkit started as Grofers, a hyper-local delivery service, before pivoting to a 10-minute delivery model. 

• On average, Zepto completes over 300,000 deliveries per day in major cities. 

• Blinkit has successfully expanded to serve smaller cities, increasing accessibility to quick commerce services. 

How Deepsense Digital Can Amp Up Your Game 

We get it — navigating these platforms can be tricky. That’s where we come in. Deepsense Digital specializes in quick commerce marketing, ensuring your products reach the right audience at the right time. With a deep understanding of how Zepto and Blinkit operate, we create tailored marketing strategies that boost your visibility and sales. 

Here’s how we make it happen: 

• Ad Campaigns That Convert: We design data-driven ad campaigns that resonate with your target audience. 

• Optimized Product Listings: From product descriptions to images, we ensure your listings are irresistible. 

• Real-Time Analytics: Our insights help you make smarter decisions, tracking what’s working and what’s not. 

• Performance Boosting Promotions: We maximize your ROI by recommending and managing platform-specific promotions. 

Let us handle the nitty-gritty while you watch your brand grow. 

Final Thoughts: Which One Should You Choose as a Business Owner? 

The decision between Zepto and Blinkit depends on your business goals and target audience. 

• Choose Zepto if your primary focus is on instant delivery in metro cities, particularly for FMCG, snacks, and perishable goods. 

• Choose Blinkit if you’re looking for broader market access, a diverse product range, and opportunities to reach tier 2 and 3 cities. 

For businesses looking to scale quickly, using both platforms might be the best strategy. Evaluate your sales data, monitor customer feedback, and refine your approach as needed. 

Ready to grow your business with instant delivery services?  

Sign up with Zepto or Blinkit today and watch your products reach customers faster than ever! 

FAQs 

1. How is the Zepto business model different from Blinkit? 

Zepto and Blinkit are both prominent players in India’s quick commerce sector, focusing on rapid delivery of groceries and essentials. However, their business models have distinct approaches:  

• Zepto emphasizes ultra-fast delivery, often within 10 minutes, by utilizing a network of strategically located “dark stores”—delivery-only micro-warehouses in residential areas. This setup allows for swift order fulfillment and reduced overhead costs. 

• Blinkit (formerly Grofers) offers a broader range of products, including groceries, personal care items, and household essentials. It employs a combination of central warehouses and local fulfillment centers, leveraging data analytics and machine learning to optimize supply chain processes and forecast demand.  

2. What is the unique selling point of Zepto? 

Zepto’s Unique Selling Proposition (USP) lies in its commitment to delivering groceries and essentials within 10 minutes. This rapid service is achieved through its network of dark stores, catering to the growing demand for quick and convenient grocery solutions in metropolitan areas. Additionally, Zepto offers free shipping, eliminating delivery fees that competitors often charge, enhancing customer loyalty and satisfaction.  

3. Does Zepto deliver beauty products? 

Zepto primarily focuses on delivering groceries and everyday essentials. While its main offerings include items like groceries, snacks, and beverages, it also provides a curated selection of personal care items. Therefore, certain beauty products may be available on the platform, but the selection might not be as extensive as dedicated beauty retailers.  

4. How much does Zepto charge from a seller? 

Zepto’s commission rates for sellers vary depending on the product category. As of March 2025, the commission structure is as follows:  

• Groceries (e.g., staples, vegetables): 10–15% per order. 

• Fast-Moving Consumer Goods (FMCG) (e.g., snacks, personal care items): 15–20% per order.  

• High-Value Items (e.g., electronics, premium goods): 20–25% per order.  

Additionally, there may be other fees, such as logistics fees for specific regions or low-order-value items, and optional promotional costs for sponsored listings or campaign participation.  

Please note that commission rates and fees are subject to change, so it’s advisable for sellers to consult Zepto’s official resources or contact their support team for the most current information.