ITC Master Chef Creations – “Dil Se Bandhan” Rakhi Campaign Scroll to Explore The Challenges The “Dil Se Bandhan” campaign introduced a unique, tech-driven approach to Rakhi gifting but faced several challenges. The consumer journey was complex, requiring multiple steps—ordering from a cloud kitchen, visiting Instagram, entering details, and recording a video message—leading to […]
Rewind With Classmate Scroll to Explore The Challenges The #RewindWithClassmate campaign faced several challenges, primarily the underperformance of its influencer campaign, which generated fewer-than-expected sales (13 orders) despite good engagement. Additionally, there was a noticeable regional disparity, with most orders coming from South India, indicating an uneven geographical response. Content performance also varied, with some […]
Classmate’s #28daysofscience Campaign Scroll to Explore The Challenges Classmate aimed to raise awareness about National Science Day while engaging its audience throughout February. The challenge was to sustain interest over a month and seamlessly blend education with commerce. The Solution Classmate launched the #28daysofscience campaign in two phases. The Engagement-Led Awareness phase used Instagram, […]
Rewind With Classmate Scroll to Explore The Challenges The #RewindWithClassmate campaign faced several challenges, primarily the underperformance of its influencer campaign, which generated fewer-than-expected sales (13 orders) despite good engagement. Additionally, there was a noticeable regional disparity, with most orders coming from South India, indicating an uneven geographical response. Content performance also varied, with […]
#MaaDeservesMore – A Digital Hug in Song Scroll to Explore The Challenges In a cluttered festive landscape where most brands focused on discounts, recipes, or emotional TVCs, ITC Aashirvaad Soul Creations chose to take a more meaningful approach for Mother’s Day—one that went beyond food to forge a deeper emotional connection, encouraged active audience […]
Cavin’s Father’s Day Campaign – #CavinsDatewithDad Scroll to Explore The Challenges Father’s Day is a highly sentimental occasion, with brands vying for attention through emotional storytelling. The challenge for Cavin’s was to stand out in the digital space by creating a campaign that resonated deeply with audiences while ensuring high engagement and brand visibility. The […]
Design Impact #WorldWithout Water case study Scroll to Explore The Challenges The #WorldWithoutWater campaign aimed to raise awareness about the water crisis and drive participation in the Design Impact Awards. However, the campaign faced several challenges. Managing over 65 creative assets across multiple platforms required extensive coordination, making execution complex. Additionally, text-heavy content reduced […]
Design Impact #WorldWithoutWater Scroll to Explore The Challenges The #WorldWithoutWater campaign aimed to raise awareness about the water crisis and drive participation in the Design Impact Awards. However, the campaign faced several challenges. Managing over 65 creative assets across multiple platforms required extensive coordination, making execution complex. Additionally, text-heavy content reduced engagement in some […]
Naturals BridalTransforming the Bridal Makeup Experience Scroll to Explore The Challenges Brides often face significant challenges in finding reliable and professional makeup artists who can truly understand and bring their wedding day vision to life. The overwhelming process of selecting makeup styles, scheduling trial sessions, and coordinating pre-bridal services adds unnecessary stress to an already […]
MyCompassRevolutionizing Workforce Time Management Scroll to Explore The Challenges Implementing effective time management solutions into daily business operations comes with complexities. The main challenges included maintaining user engagement and ensuring accurate time tracking across various team levels. MyCompass had to provide more than just basic functionality; it needed to engage employees in a way that […]
