ITC Master Chef Creations – “Dil Se Bandhan” Rakhi Campaign
ITC Master Chef Creations – “Dil Se Bandhan” Rakhi Campaign Scroll to Explore The Challenges The “Dil Se Bandhan” campaign introduced a unique, tech-driven approach to Rakhi gifting but faced several challenges. The consumer journey was complex, requiring multiple steps—ordering from a cloud kitchen, visiting Instagram, entering details, and recording a video message—leading to […]