Blogs

What is Marketing Positioning? Marketing positioning involves occupying a unique and unmistakable mental space for a target customer. A robust brand positioning strategy is built on key pillars: When Your Position Crumbles Weak positioning leads to generic messaging. Historical examples of brand messaging mistakes include: Coca-Cola: “New Coke” (1985) ignored emotional connection. Pepsi: Kendall Jenner Ad (2017) misjudged cultural relevance. The […]

I. Tesla’s Evolution Beyond Automotive II. The “AI-First” Foundation: Data and Neural Networks III. AI Integration Across Tesla’s Operations IV. Challenges and Future Directions in Tesla’s AI Journey V. Key AI Lessons for Digital Brands VI. Frequently Asked Questions VII. Conclusion: Embracing the AI Revolution Tesla’s “AI-First” approach signifies a vision for an AI-powered future […]

How Small Brands Actually Win Amazon’s Republic Day Sale (and Other Big Events) Core Premise: Small businesses can achieve significant success during large Amazon sales events by employing smart, strategic tactics, rather than just relying on discounts. Amazon Republic Day Sale Overview: Secret Weapons for Small Brands to Outshine Big Competitors: 1. Becoming Unforgettable: Your Unique Sparkle 2. […]