Why Smart Brands Are Ditching the Old Playbook for OTT Branding
The traditional marketing dilemma of choosing between immediate sales (performance marketing) and long-term brand building is being resolved by smart brands adopting OTT branding strategies. This approach leverages streaming platforms to achieve both profits and prestige simultaneously, representing a paradigm shift towards integrated marketing. Performance Marketing: The Sprint King (and Its Achilles’ Heel) Performance marketing is […]