August 22, 2025 krithi No Comments

What is Bluesky & How can Marketers Use it 

In the ever-changing social media world, just when you think you’ve figured it all out, boom, a new platform shows up and shifts the game. That’s exactly what’s happening with Bluesky, a platform that’s slowly but steadily capturing attention as a decentralized alternative to traditional social media giants like Twitter (now X), Instagram, and Facebook.  […]

August 19, 2025 krithi No Comments

The Ethical Use of AI in Digital Marketing 

Introduction  Artificial Intelligence isn’t just a buzzword anymore, it’s the engine quietly running behind some of the most successful AI in digital marketing campaigns today. From hyper-personalized email recommendations to predictive analytics, AI has redefined how businesses understand, engage, and retain their customers.  But here’s the catch: with great power comes great responsibility.   According to […]

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