Tamil New Year also known as Puthandu isn’t just a cultural celebration.It’s a high-intent seasonal moment in regional festival marketing India, especially for brands targeting

The Rising Cost of Performance Marketing Digital ad costs are significantly increasing, making traditional performance marketing less sustainable. Record-high Cost Per Click (CPC) and Cost

The traditional marketing dilemma of choosing between immediate sales (performance marketing) and long-term brand building is being resolved by smart brands adopting OTT branding strategies. This