seats booked through WhatsApp
Case Studies
Tamarind Tales
Two hundred Onam Sadhya seats, booked over WhatsApp.
- Client
- Tamarind Tales
- Discipline
- Digital Marketing
- Media
The Brief
A festive dining occasion at one restaurant in Teynampet, Chennai. The diners who matter live within a few kilometres.
The Objective
Local enquiries that turn into table bookings for the Onam Sadhya.
The Idea
Hyperlocal Meta ads, by pincode and by two-kilometre areas around Teynampet, Alwarpet, Nandanam and Gopalapuram, with every ad opening a WhatsApp conversation.
The Work
Seven ads ran against the local audience. Two creative angles did most of the work: a food-led video of the Sadhya spread, and a takeaway video showing the branded pack. Together they drove 385 of the 658 conversations, at about ₹10 each.
Results
The Difference We Made
messaging conversations at ₹13.95 each
cost per seat booked, on a spend of ₹9,181
The campaign reached 45,643 people with 92,003 impressions and a 2% click-through rate.
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