sales above baseline, during and 15 days after
Case Studies
Aisshpra Gems and Jewels
A bridal diamond collection, taken from feed to store.
- Client
- Aisshpra Gems and Jewels
- Discipline
- Digital Marketing
The Brief
ARNI was a high-value wedding diamond collection for the new Alambagh store in Lucknow, with a niche audience and a short window: 6 to 29 March 2026.
The Objective
Build awareness for ARNI and help interested buyers find the nearest Aisshpra store.
The Idea
A four-stage plan. Meta for awareness and engagement among women aged 25 to 55, Google Performance Max for near-me searches, then YouTube and Meta remarketing for recall.
The Work
₹14.8 lakh of media across four channels. Facebook and Instagram built visibility with 34M impressions and 21 lakh post engagements. YouTube added 6.7 lakh video views. Performance Max captured local intent with 31M impressions and 1.8K direction requests.
Results
The Difference We Made
direction requests from Performance Max
Business Profile interactions in the month
Search interest for Aisshpra Alambagh reached its peak on Google Trends in March 2026.
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