increase in overall sales within one month
Case Studies
Cavin’s — #SimplerTimesWithCavins
A campaign that turned nostalgia into sales.
- Client
- Cavin's
- Discipline
- Digital Marketing
The Brief
Launch two new milkshake flavours, Orange Cream Biscuit and Premium Malt, to adults who grew up on Cavin's.
The Objective
Bring back the affection of parents who had turned cautious about packaged milkshakes.
The Idea
#SimplerTimesWithCavins. Cavin's as the sip that takes you back to a carefree, pre-digital childhood.
The Work
Reels and statics on moments from a 90s childhood. A contest that asked people to share their own Cavin's memories. Creators who could carry the nostalgia. Paid spend stayed minimal, so reach came from the community.
Results
The Difference We Made
overall reach
engagements
Cavin's became a best-seller across quick commerce platforms within a month.
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