sales growth, ₹2 Cr to ₹6 Cr
Case Studies
Aashirvaad — #NavCreations
When devotion meets innovation, celebrations create change.
- Client
- Aashirvaad Soul Creations
- Discipline
- Digital Marketing
- Media
The Brief
Bring Aashirvaad's Satvik Navratri range to people in a crowded festive food market.
The Objective
Awareness for the range, participation through gamified technology, and sales growth.
The Idea
#NavCreations. Every order becomes an offering, because Navratri is also about seva.
The Work
Each order carried a festive card with a QR code. Customers uploaded proof of purchase on a microsite and earned coins. For every 500 coins, Aashirvaad gave a Satvik meal to a young kanya. Each participant got a digital frame to share.
Results
The Difference We Made
North Indian brand, up from #3
overall reach
2.2M+ impressions and a 5.53% engagement rate.
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