Meghanté: organic engagement rate in the first 60 days after launch, with visits over two minutes
Case Studies
Search Across Four Brands
Four brands, four stages of SEO maturity.
- Client
- Search that turns into growth
- Discipline
- Digital Marketing
- Media
The Brief
Meghanté, a new fine jewellery brand. Nippon Paint, defending share against giants. Drools, growing beyond branded search. Kaleesuwari, a kitchen brand people rarely search by name.
The Objective
Organic growth that can be measured for each brand, at the stage it is in.
The Idea
One method, tuned to each brand. Pages shaped around real searches. Answer-first content that wins snippets and AI citations. And the technical work that lets Google find all of it.
Results
The Difference We Made
Nippon Paint: organic new users in three years, with 499K search clicks at position 9.5
Drools: search clicks in twelve months, with top-3 rankings for dog, cat and puppy food
Kaleesuwari: average position for the urad dal blog, which owns the featured snippet
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