search clicks in a year
Case Studies
Drools
A pet food brand made easy to find and easy to shop.
- Client
- Drools
- Discipline
- E-commerce
- Media
The Brief
Drools sells more pet food by unit than any other brand in India. Its Amazon brand store looked dated, and the brand did not appear when people asked ChatGPT, Gemini or Perplexity.
The Objective
Rebuild the Amazon store around how pet parents shop, and get Drools into search and AI answers before the rest of the category.
The Idea
A store designed for two realities, desktop and phone, split by pet and by age. On search, our AEO formula layered on SEO: real pet-parent questions, content AI engines can cite.
The Work
A new Amazon brand store with dog and cat pages, best sellers, new arrivals and subscribe and save. On search, content built around the questions pet parents ask, pages structured for AI engines, and a store locator that turns where-to-buy searches into visits.
Results
The Difference We Made
organic users, 97% new to the brand
for dog, cat and puppy food searches
In AI search: 300K+ impressions, 10K+ organic clicks, and live rankings on ChatGPT, Gemini and Perplexity. One blog on dog nail scratches alone drew 5,057 clicks.
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