increase in orders
Case Studies
Classmateshop
Don't just buy notebooks. Make your own.
- Client
- Classmateshop
- Discipline
- E-commerce
- Media
The Brief
Grow ITC's store where people choose a notebook, upload their own cover and get it delivered.
The Objective
Reach the right audience, bring down cost per order, and raise order value and repeat purchase.
The Idea
A notebook cover says who you are. So the ads were built from what real customers put on theirs.
The Work
Personas drawn from image tags on customer orders: students, couples gifting and bulk buyers. Snapchat for big cities, ShareChat with vernacular ads for smaller ones. Ads built from real customer orders, a viral teacher story retold as illustration, and creators with their own coupon codes. AI-generated covers and video messages raised order value.
Results
The Difference We Made
increase in revenue
increase in average order value
More to Build Together.
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