return on ad spend across six platforms, over three quarters
Case Studies
Classmate on Six Marketplaces
One account, six platforms, each with its own rules. Return on ad spend up from 3.5 to 5.5.
- Client
- Classmate on six marketplaces
- Discipline
- E-commerce
- Media
The Brief
Classmate sells on six marketplaces, from Amazon to BigBasket. Each has its own ad formats, pacing rules and problems.
The Objective
Raise return on ad spend on every platform, and fix the listing, stock and attribution problems behind the numbers.
The Idea
Treat performance as operations. Fix stock, listings and shared budgets first, then scale what works on each platform.
The Work
Three quarters, October 2025 to June 2026. The work ran beyond the ad accounts: inventory escalations to the brand team, search suppression alerts, vendor listings, and a weekly read of all six platforms as one business rather than six reports.
Results
The Difference We Made
more ad sales quarter on quarter, on 5% more spend
BigBasket sales in one week, up from ₹30K, once campaigns were separated
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