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Case Studies

Classmate — #Pitch2Pages

#Pitch2Pages. The World Cup, played in emojis.

Illustrated Classmate notebook cover of a batsman in blue
Client
Classmate
Discipline
Digital Marketing
Media

The Brief

Join the conversation around the ICC Cricket World Cup.

The Objective

Be part of every Team India match day without sponsoring the tournament, and grow engagement on the page.

The Idea

A mystery card on every Team India match day. Emojis are the clues. Guess the player or the stadium.

The Work

One winner on each match day took home customised notebooks. World Cup themed illustrated covers joined the range.

#Pitch2Pages mystery card in yellow#Pitch2Pages mystery card in blue

Results

The Difference We Made

72.5K

video plays

50.4K

organic reach

311

notebooks sold

1,341 likes and 612 comments.

More to Build Together.

Tell us the number your business needs to move.

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Related Case Studies

Nav Creations post asking people about the first time they helped someone in need

Aashirvaad — #NavCreations

When devotion meets innovation, celebrations create change.

The Aisshpra Gems and Jewels store facade in Alambagh with a bridal campaign on the front

Aisshpra Gems and Jewels

A bridal diamond collection, taken from feed to store.

Illustrated Cavin's post titled Times When Everything Was Simple

Cavin’s — #SimplerTimesWithCavins

A campaign that turned nostalgia into sales.

Simple Words. Serious Results.

A digital marketing agency in India that keeps it honest, curious and just funny enough.

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