members enrolled in CONNECT
Case Studies
Nippon Paint
Four programmes for the people who specify paint. 21,285 members enrolled.
- Client
- Nippon Paint
- Discipline
- Development
- Media
The Brief
Nippon Paint runs engagement and loyalty programmes for architects, interior designers, green consultants, students, civil engineers and salespeople.
The Objective
Build lasting relationships with these communities, create business opportunities for them and recognise what they contribute.
The Idea
Run the programmes as operations: onboarding, portals, competitions, lead management and reward workflows.
The Work
Onboarding, portals, competitions, lead and invoice validation, multi-level approvals and reward redemption. Members hear from the programme on email and WhatsApp.
Results
The Difference We Made
AYDA registrations in a year, up 18.08% on the year before
AYDA submissions, up from 840 the year before, from 308 colleges
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