landing page views
Case Studies
Classmate — #LearnWithAR
#LearnWithAR. Step into the future of learning.
- Client
- Classmate
- Discipline
- Development
- Media
The Brief
Show that Classmate belongs in the future of learning as much as in the school bag.
The Objective
Get students to try augmented reality with the brand, and to share what they made. The campaign drew 500+ entries.
The Idea
A #LearnWithAR quiz with medal cards to collect, on a landing page of its own.
The Work
Two phases. Three launch films built awareness in July. In August a teaser, an explainer, a tutorial and a reminder sent people to classmateshop.com/learnwithar.
Results
The Difference We Made
first-party data records
daily glance views on the lead product, up from 450
255+ UGC tags and 2,929 clicks on the call to action.
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