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Case Studies

Aashirvaad — #DilSeBandhan

Dil Se Bandhan 2.0. A Raksha Bandhan gift that goes beyond a gift.

Dil Se Bandhan 2.0 campaign post with an illustrated woman and the campaign insight
Client
Aashirvaad Soul Creations
Discipline
Development

The Brief

Make Raksha Bandhan orders from ITC's food delivery brands feel personal.

The Objective

Make the day special for the sister too, and move it from exchanging gifts to appreciating effort.

The Idea

A sibling records a video message. It plays in augmented reality on the pack when the order arrives.

The Work

Customers ordered, opened the link in bio, added their sibling's name and number and recorded a video. A card in the pack led to a page that played the message in AR on the pack. In version 2.0, the sister also received a WhatsApp video made for her.

Dil Se Bandhan 2.0 landing page on a phoneDil Se Bandhan reel of a brother and sister at a table

Results

The Difference We Made

1.7M

reach

1.84M

video plays

3.54%

click-through rate

1.9M impressions and 7.31 lakh engagements.

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Simple Words. Serious Results.

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