reach
Case Studies
Classmate — #PlaySeries
#PlaySeries. Which Avenger are you?
- Client
- Classmate
- Discipline
- Development
- Media
The Brief
Launch the Avengers-themed Play Series notebooks.
The Objective
Awareness for the launch, engagement with the range and traffic to where it sells.
The Idea
An AR filter that asks yes or no questions and reveals your Avenger.
The Work
Pre-launch and launch films introduced the range. Awareness, engagement and traffic campaigns ran through the month, with the AR filter at the centre.
Results
The Difference We Made
video views
more units sold on Amazon than in March
28.5K filter link clicks at ₹1.36 a click. Product views on Amazon rose 210%.
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