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Case Studies

Classmate — #MyShero

#MyShero. A report card for mothers.

Illustration of a mother hugging her child on a bench under a tree
Client
Classmate
Discipline
Development
Media

The Brief

A Mother's Day campaign for Classmate.

The Objective

Give mothers a moment on the brand's pages, and get children to make and share something personal.

The Idea

Children grade their mothers. A #MyShero card lets them make a personalised report card and send it to her.

The Work

Short films on a mother's love built up to Mother's Day. On the day, the #MyShero card page went live for children to create and share their cards.

Illustrated reel still of a boy looking upIllustrated reel still of a mother in a green sari

Results

The Difference We Made

1.9M

video views

1.6M

reach

4K

link clicks

2.1M impressions.

More to Build Together.

Tell us the number your business needs to move.

Discuss a similar project ↗

Related Case Studies

Dil Se Bandhan 2.0 campaign post with an illustrated woman and the campaign insight

Aashirvaad — #DilSeBandhan

Dil Se Bandhan 2.0. A Raksha Bandhan gift that goes beyond a gift.

A laptop and phone showing the Classmate All Rounder contest dashboard

Classmate All Rounder

How do you run a contest for 4.5 lakh students in 2,700 schools without one crash?

Classmate AR notebooks ad that reads Step into the future of learning

Classmate — #LearnWithAR

#LearnWithAR. Step into the future of learning.

Simple Words. Serious Results.

A digital marketing agency in India that keeps it honest, curious and just funny enough.

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