total reach in three months
Case Studies
MasterChef Creations — #ChefCraftedMoments
When a chef crafts more than dishes, he crafts moments.
- Client
- MasterChef Creations
- Discipline
- Advertising
- Media
The Brief
Launch a limited-edition festive menu by Chef Kunal Kapur for ITC's premium North Indian delivery brand.
The Objective
Build a premium gourmet identity and lift the menu's share of sales, which stood at 4%.
The Idea
#ChefCraftedMoments. Move the menu from a festive collaboration to a limited-edition experience for real occasions.
The Work
Three phases over three months. A teaser reveal of the chef, a launch built on food films and creator collaborations, then UGC reels and retargeting for weekends, family gatherings and bulk orders.
Results
The Difference We Made
followers, up from 9.6K
North Indian gourmet brand on Swiggy in Bengaluru and Chennai
Total media spend was ₹2 lakh, with 117K+ engagements and 1.9 lakh+ link clicks.
More to Build Together.
Tell us the number your business needs to move.
Discuss a similar project ↗Related Case Studies
Classmate — #InkrediblesByClassmate
World Calligraphy Day, written with Classmate pens.