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Case Studies
Classmate — #InkrediblesByClassmate
World Calligraphy Day, written with Classmate pens.
- Client
- Classmate
- Discipline
- Advertising
- Media
The Brief
Mark World Calligraphy Day, 14 August.
The Objective
Raise awareness of the day and show the Classmate Hook and Spin pens.
The Idea
#InkrediblesByClassmate. Teach three calligraphy styles using the Octane, Hook and Spin pens.
The Work
A hero film on the history of calligraphy, a contest, and DIY films on three styles with the calligrapher @niruscalligraphy.
Results
The Difference We Made
video views
rise in the daily offtake run rate
1M post engagements at ₹0.02 each. Daily glance views rose 16%.
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