reach
Case Studies
Classmate — #AccidentalInventions
#AccidentalInventions. 26 discoveries nobody planned.
- Client
- Classmate
- Discipline
- Applied AI
- Media
The Brief
Year four of #28DaysOfScience needed a new theme for National Science Day.
The Objective
Make 26 unique films without the team, budget and time that would normally take.
The Idea
Tell each invention as a short comic-style film, with image, animation and voice-over all made using AI tools.
The Work
26 inventions that happened by chance, from penicillin to the slinky. 400+ prompts, 2,989 frames generated, 261 frames animated and 28 voice-overs. The inventions also went onto AR-enabled notebook covers.
Results
The Difference We Made
video views
shares
15.4M impressions and 3.4M post engagements, on half the previous year's spend. India's first AI video campaign by a stationery brand.
More to Build Together.
Tell us the number your business needs to move.
Discuss a similar project ↗Related Case Studies
Classmate — #28DaysOfScience
#28DaysOfScience, the curious chapter of Enjoy Learning.
Pranah
A content universe built with generative AI, from zero assets.