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Case Studies
Classmate — #28DaysOfScience
#28DaysOfScience, the curious chapter of Enjoy Learning.
- Client
- Classmate
- Discipline
- Applied AI
- Media
The Brief
Celebrate National Science Day, 28 February, in a way only a brand built on Enjoy Learning can.
The Objective
Build a property that makes science feel simple, fun and instantly understandable.
The Idea
Answer the kind of questions children ask, one a day for 28 days, with a new theme every year.
The Work
Five editions since 2021: 28 scientists, #DidYouKnow, #WhatIf, and #AccidentalInventions, made entirely with AI image, animation and voice tools. The idea moved offline as science notebook covers, now AR-enabled so students scan and learn.
Results
The Difference We Made
video views
content interactions
India's first AI and AR video campaign by a stationery brand. Winner of Best Use of AI at the Maddys.
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Classmate — #AccidentalInventions
#AccidentalInventions. 26 discoveries nobody planned.
Pranah
A content universe built with generative AI, from zero assets.