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Case Studies

Preethi

Kitchen appliances shown the way they work.

Three Preethi A+ banners: the Zodiac mixer grinder, the GlamSteel gas stove and the brass burner of the Alya stove
Client
Preethi
Discipline
Design
Media

The Brief

Premium A+ content for 14 kitchen appliances on Amazon, on a tight timeline and with no product assets to start from.

The Objective

Premium listings for 14 products on Amazon, delivered fast, that explain each appliance better than a spec sheet.

The Idea

Use AI as one more member of the creative team. Model each product in 3D, then build the kitchen scenes around it.

The Work

3D models of all 14 products, kitchen scenes built with AI, and A+ videos for the listings. Earlier work includes 3D product films for the induction stove and the voice chimney.

Preethi Zodiac banner: the world's most powerful mixer grinderPreethi juicer banner: less effort and more juicing

Results

The Difference We Made

196

A+ image tiles

12

A+ videos

14

products modelled in 3D

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