Award

MADDY’S Awards

Presenter

The Advertising Club Madras

Title

#28DaysOfScience

Prize

Best Use of AI

About event

Classmate’s #28DaysOfScience makes science simple, fun and instantly understandable. The Accidental Inventions edition turned 26 unexpected discoveries into comic-style films using AI image, animation and voice tools. The stories also became AR-enabled notebook covers, so students could scan and learn. The campaign reached 8.9 million people, generated 14.2 million video views and was shared 429,000 times. The wider #28DaysOfScience property won Best Use of AI at the Maddys.